i'm sure it'll be good but SE isn't helping with their dodgy info and such.
What's dodgy? All I see missing are audio examples. I don't remember them ever being big on youtube/tweaking the knobs clips. I mean they have a HUGE image of it on their site. You can read what EVERY knob does. I take some of that back: apparently the AUDIO demos button doesn't work (yet).
afraid this will just get lost in the glut of recent monos by everybody else and their mama.
Which almost sounds like you are saying "Enough with the monos". Let's see, we spent how many years bitching and complaining about VA and how no one has the balls or good sense to release analogs and ...how many are out now- over the span of how many years?
4? 5? and that's a glut?
arturia are looking pretty smart right now; assuming all is to be delivered as stated
There's ALWAYS been a ton of desktop monos available, you just never heard of any of the companies. Now Arturai, a bigger name, drops one and the whole world is shaken up. Go to analog haven and grab any under $400 dollar monosynth and slap a KORG sticker on front and see if it sells 8 million units.
Arturia has the brand awareness, but I'm not sure it will have the "sound". SE is known for having the sound, but unless they launch some kind of major campaign, I don't know if a whole lot of people with jump on the bandwagon. They might have to wait till someone famous uses it. That said, I'm glad we have this many choices.
Or maybe SE they should copy the Arturia marketing video schemes.
1. Have an androgynous personality make a song in under 3 minutes. Because all us musicians NEED to make our songs that quickly. I mean really, who has time to really work on music these days? I need my hitz in minitz.
2. Show 5 seconds of the synth in action, 4 minutes of the DJ running to the gig and 3 seconds of the actual show. See, making the music aint so important- it's the lifestyle behind the music. Hurry. hurry rush, rush.